Branding is not just about a logo, but the overall experience you create with your customers.

Think of it this way: The logo is the face of your brand, but the name and message behind it are what really make you stand out from your competition.

Your brand is your personality. It’s how you’re viewed by consumers, as well as how your company is positioned in the marketplace. Apply a consistent brand voice across all touchpoints to give customers a clear understanding of who your business is and what it values.