To build Azceituna’s visual and narrative identity, I started by decoding the cultural DNA of the project. I mapped the shared values between Dominican and Lebanese cuisine, warmth, generosity, spice, and conviviality, and translated them into a clear creative direction.
I began with keywords and emotions to define the tone of voice and brand attitude.
From there, I developed a visual moodboard mixing street culture, sun-drenched palettes, and bold graphic references.
I then aligned visual language and storytelling, ensuring the identity could live naturally both on the table and on social feeds.
Finally, I shaped a content-ready system, flexible enough for food, people, and moments, always vibrant, contemporary, and recognisable.