Frangente needed a brand identity that could reflect its dual nature: refined cuisine paired with a relaxed, contemporary atmosphere. The goal was to express both precision and spontaneity without leaning into formality or losing warmth. The brand had to feel intentional, modern, and quietly distinctive across all touchpoints.
Serena Pretti _ Frangente Branding
Serena Pretti _ Frangente Branding
Serena Pretti _ Frangente Branding
Serena Pretti _ Frangente Branding
Serena Pretti _ Frangente Branding
Serena Pretti _ Frangente Branding
Serena Pretti _ Frangente Branding
Serena Pretti _ Frangente Branding
I translated the concept of “frangente”, the moment when waves break, into a visual and narrative system built on contrast and balance. The identity was designed to sit between control and fluidity, using restraint rather than excess to communicate character. Every choice was guided by the founder’s culinary philosophy and the desire for a brand that felt curated but never rigid.