MIND THE BAO is a young, pop, fresh brand, with an ironic tone of voice.
The main character designed for the logo is a wise old oriental man, with tattoos and a very cool vibe. Like a zen guru.
Tasty, juicy, and freshly made, delivered wherever you are. With tons of different yummy fillings, amazing sides.
And to drink? The famous Arizona Tea and the hipster Fritz Cola. A relaxing and energizing tone of voice, with a little sarcasm.
MIND THE BAO is the chill-out zone we all need where we can finally not take ourselves too seriously.