The dualism between creativity and pragmatism that has always characterized me, leads me to choose the journey to become a Designer, where I develop technical skills and a strong creative process that starts from conceiving and lands into delivering the project as a whole.
After my studies, I began my professional career as a Junior Event Manager for an event agency, where I dealt with Event Management, Marketing Communication and Flower Design.
At the same time I developed iDesignMe, a blog where I go in search of original projects from a sustainable, technologic and creative point of view. I independently had to learn every step in the process of how to create a complete WordPress environment. From the theme to make a page completely functional or how to mirror on a web page a complete and strong Brand Image.
This experience made me come in contact with a network of professionals in the world of entrepreneurship, marketing and design. My multidisciplinary approach in graphics, communication, photography and storytelling attracted the founders of Foodation, with whom I started my collaboration with. My focus was building from scratch new brands and rebranding the existing ones, marketing and social media strategy and content production – for every online and offline channels.
The doors were open, so I started further collaborations always in the food and beverage sector with Pizzium, Tomarket, Kanpai, Albufera and Matane.
Working closely with my clients, I took care for them of all the competitive landscape analysis by always keeping an eye on their campaigns and activities. I wanted my clients to always be on top of what was happening around them and I was advising them on what to do to stand out. Then my job was as well to define brand guidelines for a better foundation, to create a strong communication strategy, produce it and execute it.