As the person responsible for the branding of Pizzazz, a digital native pizzeria, I conducted market research to understand the target audience, competitors, and industry trends.
I developed a brand strategy based on your research, followed by a visual identity: including a logo, color palette, typography, and other design elements that reflect the brand’s personality and values. The tone of voice: is fun, quirky, and engaging, and it is consistent across all communication channels.
Establishing brand guidelines I defined how the brand should be represented in different contexts, including on packaging, signage, social media, and other marketing materials.
After defining the storytelling and the customer experience aligned with the brand’s values and personality. This includes everything from the quality of the food to the design of the stores to the delivery process.
